CHROMA

Concept Development
Package Design
Branding
Storytelling
Chroma is a wine bar concept I developed that explores the relationship between color, mood, and taste. Located in New York City, Chroma is designed as an immersive, upscale experience where each wine is curated to evoke a specific emotion, reflected in its color and flavor profile.

The brand takes inspiration from the way color influences perception—deep reds for warmth and romance, golden hues for nostalgia and brightness, inky purples for mystery and intrigue. The wine selection includes natural, organic wines, some infused with adaptogens to enhance mood and well-being. Chroma isn’t just about drinking wine; it’s about feeling it.

The space itself mirrors this philosophy, with a dark, refined aesthetic that sets the stage for intimate conversations and unforgettable moments. It’s not a casual neighborhood spot—it’s a destination for those seeking an elevated, sensory-driven wine experience.