CHROMA

Concept Development

Package Design

Branding

Storytelling
Chroma is a wine bar concept I developed that explores the relationship between color, mood, and taste. Located in New York City, Chroma is designed as an immersive, upscale experience where each wine is curated to evoke a specific emotion, reflected in its color and flavor profile.

The brand takes inspiration from the way color influences perception—deep reds for warmth and romance, golden hues for nostalgia and brightness, inky purples for mystery and intrigue. The wine selection includes natural, organic wines, some infused with adaptogens to enhance mood and well-being. Chroma isn’t just about drinking wine; it’s about experiencing it.