RITUAL
Concept Development
Package Design
Branding
StorytellingThe Ritual Cleaning Supplies Kit reimagines the mundane act of cleaning as a mindful and calming experience. Inspired by the Japanese tea ceremony, this 7-piece cleaning kit invites users to embrace intention, grace, and ritual in their daily routines. A single illustration of a woman moves gracefully across the packaging, visually guiding users through each step of the cleaning ritual—bringing a sense of flow and harmony to the process. Each item in the kit—incense, multi-purpose spray, cleaning cloths, dish soap, disinfecting wipes, a scrubber, and an additional element—has been carefully designed to bring a sense of balance and tranquility to household tasks.